Our journey began in 2013, among the vibrant bazaars and weekend markets of Bali, a second home where creativity and community pulse through every street.
Back then, we were balancing busy lives, drawn to the world of handmade treasures. Inspired by the dedication and artistry we saw, we decided to step into a path that aligned with what we truly loved.
For nearly a decade, we worked with wholesale and retail companies, connecting beautiful handmade products from furniture and home decor to kitchenware and fashion accessories with buyers around the world. Those early years were a time of immense learning, not only about craftsmanship but about the heart of business itself: relationships, integrity, and the quiet power of resilience.
Then came 2020, a year that reshaped everything.
As the pandemic swept across the world, businesses shuttered, including the last company we worked for.
In that moment of uncertainty, we knew we had two choices: stand still or move forward.
We chose to move.
Drawing on years of experience in international marketing and the Indonesian export industry, we built a bridge between talented local artisans and the global market.
We leaned into social media and online platforms to connect, to reach, and to survive but more than that, we discovered a deeper mission: not just to survive ourselves, but to uplift the communities who had always been the heart of Indonesian craftsmanship.
Among those who became part of our story is Rudi, a skilled artisan, a father of two, and someone who embodies the spirit of resilience.
When the furniture factory he once worked for closed its doors, Rudi faced the same uncertainty so many did.
He joined us with a willingness to start again learning, adapting, and dedicating himself to a new craft.
From his first tentative samples to the beautifully finished kitchenware he now produces, Rudi’s journey mirrors ours: growth, perseverance, and pride.
Today, every piece we offer whether a cutting board, a serving tray, or a simple, hand-carved bowl carries the spirit of real people like Rudi.
It carries the heartbeat of tradition, the touch of human hands, and the hope that even in uncertain times, beauty endures.
We believe that business is more than profit.
It’s about connection between makers and buyers, tradition and innovation, heart and home.
This is the soul of what we do, and we are honored to share it with you.
